Posts tagged “brand value”

The United States and France dominate global brand ownership by value. But Germany, Japan, and South Korea own more brands by count. Here is a data-led map of brand ownership by country.

When Microsoft paid $8.5 billion for LinkedIn and Meta paid $1 billion for Instagram, they were buying brand equity. Here is what brand equity actually means and why corporations pay extraordinary sums to acquire it.

Which companies own the most valuable collections of consumer brands? From Apple to LVMH to P&G, these are the 20 most valuable brand portfolios ranked by combined brand value.