Posts tagged “brand management”

When a brand is acquired, does the product get better, worse, or stay the same? The evidence from hundreds of acquisitions shows it depends heavily on the acquirer's strategy and the category.

Authentic Brands Group controls Reebok, Forever 21, Sports Illustrated, Marilyn Monroe, and nearly 30 other major names. Here is the full portfolio of one of the most powerful brand management companies in the world.