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63% of loyal consumers say their favourite brand shares their values. Only 51% of less loyal shoppers agree. Discover the difference between brand loyalty and corporate loyalty and why they are not the same. Explore our database.

Everlane sold to Shein and customers called it the ultimate sellout. Research shows consumers react to acquisitions as a loss of brand values. Discover why people feel betrayed when their favourite brand gets acquired. Explore our database.