Posts tagged “authentic-brands-group”

Reebok. Forever 21. Brooks Brothers. Sports Illustrated. Elvis Presley. How did one company acquire them all? Here is how Authentic Brands Group built its licensing empire.

Authentic Brands Group controls Reebok, Forever 21, Sports Illustrated, Marilyn Monroe, and nearly 30 other major names. Here is the full portfolio of one of the most powerful brand management companies in the world.

Holding companies control massive brand portfolios without making a single product. Here's how they work, how they differ from operating companies, and which holding companies own the brands you use every day.