guide

Six methods to find who owns any brand, from SEC filings to trademark databases. Our complete guide to brand ownership research gives you the tools to trace any brand to its parent company. Explore our database.

Microsoft, Apple, Google, Amazon, and Meta have spent hundreds of billions acquiring brands. Our complete guide to tech company acquisitions maps the entire landscape. Explore our database.

Nike, Adidas, Amer Sports, VF Corporation, and Anta control most sports brands. Our complete guide to sports brand ownership maps the global industry. Explore our database.

Volkswagen, Toyota, Stellantis, GM, and Geely own hundreds of car brands. Our complete guide to automotive brand ownership maps the entire global industry. Explore our database.

Disney, Comcast, Warner Bros. Discovery, Paramount, and Sony control most of what you watch. Our complete guide to media and entertainment ownership maps the entire industry. Explore our database.

Nestle, PepsiCo, Coca-Cola, Mars, and Mondelez own thousands of food and beverage brands. Our complete guide maps who controls what you eat and drink. Explore our database.

LVMH, Richemont, and Kering control most luxury brands, but Hermes, Chanel, and Rolex remain independent. Our complete guide to luxury brand ownership maps the entire industry. Explore our database.

Private equity firms like KKR, Blackstone, and Carlyle own hundreds of consumer brands. Our complete guide explains how PE acquisitions work, what changes after the buyout, and which brands they own. Explore our database.