Geography & Ownership

The United States and France dominate global brand ownership by value. But Germany, Japan, and South Korea own more brands by count. Here is a data-led map of brand ownership by country.

South Korea's chaebols, Samsung, LG, Hyundai, SK, and Lotte, control brands spanning smartphones, cars, appliances, chemicals, and food. Here is the complete ownership map of Korea's corporate giants.

Geely owns Volvo, Lotus, and a stake in Mercedes-Benz. Lenovo owns IBM's PC division. Fosun owns Club Med and Thomas Cook. Here is the full map of Chinese ownership of Western brand names.

Tata Group owns Jaguar Land Rover, Tetley, and Taj Hotels. Reliance Industries owns the largest retail network in India. Here is what India's biggest conglomerates control globally.

France controls global luxury through three corporate giants: LVMH, Kering, and L'Oréal. Together they own over 100 of the world's most coveted brands. Here is how they built that dominance.

Toyota, Honda, Sony, Nintendo, Canon, Panasonic. Japanese corporations run some of the world's most globally distributed brand portfolios. Here is a complete map of their major global subsidiaries.

Volkswagen, BMW, Adidas, Bayer, Henkel, Siemens. German brands consistently dominate multiple global categories. Here is an overview of the companies and brands behind Germany's export-led economic model.

Cadbury is American. Rolls-Royce cars are German. Jaguar Land Rover is Indian. Here is how Britain's most recognised brands ended up in foreign hands, and which ones are still British.

Volvo is Chinese. IBM's PC division is Chinese. Motorola is Chinese. GE Appliances is Chinese. Asian companies have quietly acquired dozens of iconic American brands over the past two decades.

Budweiser is Belgian-Brazilian. Jeep is Italian. Timberland is owned by a Danish company. Many of the most iconic American brands are now controlled by European corporations.