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Category

Generational

10 articles in this category

The Brands That Defined Each Decade
Generational

The Brands That Defined Each Decade

GM defined the 1950s-70s. IBM ruled the 80s. GE peaked in the 90s. Microsoft dominated the 2000s. Apple conquered the 2010s. Nvidia defines the 2020s at $5.2T. Discover the brands that defined each decade. Explore our database.

Who Brands StaffSep 22, 2026
DecadesHistoryBrand Ownership
Brands That Changed Completely After Being Sold
Generational

Brands That Changed Completely After Being Sold

Allbirds pivoted to AI infrastructure while its shoe brand went to American Exchange. Hostess cost Smucker $3B in write-downs. Stuart Weitzman is being rebuilt by Caleres. Discover brands that changed after being sold. Explore our database.

Who Brands StaffSep 21, 2026
AcquisitionsBrand OwnershipAllbirds
Discontinued Brands We Miss (And Why They Were Killed)
Generational

Discontinued Brands We Miss (And Why They Were Killed)

Toys R Us was killed by $400M/year in debt from a private equity buyout. Blockbuster declined to buy Netflix for $50M. Pan Am never recovered from Lockerbie. Discover discontinued brands and why they died. Explore our database.

Who Brands StaffSep 19, 2026
DiscontinuedNostalgiaBrand Ownership
Toys From Your Childhood and Who Makes Them Now
Generational

Toys From Your Childhood and Who Makes Them Now

Etch A Sketch is now Spin Master. Slinky is now Just Play. Play-Doh is Hasbro. Lincoln Logs is licensed to Basic Fun! Discover toys from your childhood and who makes them now. Explore our database.

Who Brands StaffSep 18, 2026
ToysNostalgiaBrand Ownership
Brands Your Parents Loved and Who Owns Them Today
Generational

Brands Your Parents Loved and Who Owns Them Today

Hoover is split between TTI (Hong Kong) and Haier (China). Kodak Moments was sold to CEWE (Germany). Polaroid is owned by a Polish businessman. Discover brands your parents loved and who owns them today. Explore our database.

Who Brands StaffSep 17, 2026
Nostalgia60s70s
Gen Z Brands: Independent or Already Acquired
Generational

Gen Z Brands: Independent or Already Acquired

Depop was sold to eBay for $1.2B. Saltair was acquired by TSG Consumer. Shein bought Everlane. Poppi was bought by PepsiCo. Discover if Gen Z brands are independent or already acquired. Explore our database.

Who Brands StaffSep 16, 2026
Gen ZTiktokBrand Ownership
Millennial Brands and Their Current Corporate Parents
Generational

Millennial Brands and Their Current Corporate Parents

Everlane was bought by Shein. Casper was taken private at a 75% discount. Glossier was acquired by Bain. Warby Parker is public and profitable. Discover millennial brands' corporate parents. Explore our database.

Who Brands StaffSep 14, 2026
MillennialDtcBrand Ownership
2000s Brands: Whatever Happened to Them
Generational

2000s Brands: Whatever Happened to Them

The iPod died in 2022. Nokia sold its phone division to Microsoft. Blockbuster is one store in Bend, Oregon. Discover what happened to 2000s brands and who owns them now. Explore our database.

Who Brands StaffSep 13, 2026
2000sNostalgiaBrand Ownership
80s Brands That Still Exist and Who Owns Them
Generational

80s Brands That Still Exist and Who Owns Them

Nintendo launched the NES in 1985 and just released Switch 2. Sony's Walkman is now an Android player. Apple was nearly bankrupt in the 80s. Discover 80s brands that still exist and who owns them. Explore our database.

Who Brands StaffSep 12, 2026
80sNostalgiaBrand Ownership
90s Brands You Loved and Who Owns Them Now
Generational

90s Brands You Loved and Who Owns Them Now

Tamagotchi is owned by Bandai Namco. Beanie Babies are still Ty Warner's. Nokia phones are now HMD Global. The Sony Walkman is now an Android player. Discover 90s brands and who owns them now. Explore our database.

Who Brands StaffSep 11, 2026
90sNostalgiaBrand Ownership