brand deep dives
5 articles in this category
Headphone Brand Ownership: Sony to Beats
Apple owns Beats. Samsung owns JBL through Harman. Bose is majority-owned by MIT. Sennheiser's consumer division is up for sale again. Here is the full ownership map of major headphone brands.
Soup Brand Ownership: Campbell's and Its Rivals
The Campbell's Company dropped 'Soup' from its name in 2024 but still owns Rao's, Goldfish, and Pepperidge Farm. Here is the complete ownership map of canned and packaged soup brands.
Bread Brand Ownership: Who Bakes Your Loaf
Grupo Bimbo is the world's largest bread company, owning Wonder, Dave's Killer Bread, and Entenmann's. Flowers Foods owns Nature's Own. Here is the full ownership map of commercial bread.
Pasta Brand Ownership: Barilla, De Cecco and Beyond
Barilla is still family-owned after 145 years. De Cecco posted record profits in 2024. Buitoni is a Nestle brand. Here is who owns the pasta brands in your kitchen.
Tea Brand Ownership: From Lipton to Twinings
Lipton is now owned by private equity. Twinings belongs to Associated British Foods. Tetley is part of Tata. Here is a complete guide to who owns the world's major tea brands.