All Brands Owned by Starbucks Corporation

Starbucks Corporation operates through multiple business segments including Company-Operated Stores, Licensed Stores, and Other. The company's business philosophy centers on creating a "third place" between home and work where customers can enjoy quality coffee and community connection. Starbucks is known for its distinctive store design, customer service, and focus on premium coffee experience.

In 2026, Starbucks is implementing its "Back to Starbucks" transformation plan, turning momentum into long-term, sustainable growth. At its 2026 Investor Day, the company highlighted progress in its turnaround, showcasing new coffeehouse and menu innovations, and detailing a financial framework for delivering long-term growth. Starbucks reaffirmed its commitment to be the world's leading customer service company while introducing a reimagined loyalty program and new coffeehouse innovations.

The company's Green Apron Service operating model, fully rolled out in North America company-operated coffeehouses, is driving improved service times, higher throughput, and stronger customer satisfaction. Starbucks maintains a global network of company-operated and licensed stores across North America, Europe, Asia, and other regions. The company invests heavily in coffee sourcing through its C.A.F.E. Practices program, digital innovation through mobile ordering and payment systems, and sustainability initiatives including store design and waste reduction.

Starbucks has become one of the most successful digital innovators in the restaurant industry, creating one of the most successful mobile ordering applications that transformed how customers order coffee. The company's transformation strategy focuses on strengthening its core coffee business while expanding into new product categories and digital services. Starbucks continues to innovate in coffee technology, customer experience, and sustainable practices, positioning itself for continued growth in the competitive global coffee market.

The company's financial framework for fiscal 2028 includes targets of 5% or greater consolidated net revenue growth, 3% or greater global and U.S. comparable store sales growth, 2%-3% consolidated revenue contribution from new stores, and non-GAAP consolidated operating margin of 13.5%-15%. Starbucks expects to deliver non-GAAP Earnings Per Share of $3.35-$4.00 and open over 2,000 net new stores across the global company-operated and licensed portfolio, including approximately 400 net new U.S. company-operated stores.