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Rhode

All Brands Owned by Rhode

Rhode owns 1 brand in our database. Browse the complete portfolio of Rhode subsidiaries and brands across various industries.

Company Type

private

Headquarters

Los Angeles, California, USA

Brand Portfolio

1 brands

Filter by Category

All Categories (1)Beauty & Personal Care (1)

Complete Brand Portfolio

RhodeBeauty Personal Care

Rhode

Owned by Rhode

Rhode is a premium skincare brand founded by Hailey Bieber in 2022, known for its minimalist philosophy, peptide-focused formulations, and viral Peptide Lip Treatment. Acquired by e.l.f. Beauty (NYSE: ELF) in August 2025 for up to $1 billion, Rhode generated $212 million in net sales in the 12 months prior to acquisition and is expanding rapidly through Sephora and Mecca retail partnerships.

skincarebeautycosmetics

About Rhode

Rhode operates as a vertically integrated skincare company focusing on formulation development, direct marketing, and customer relationship management. The company maintains lean operations, outsourcing manufacturing to specialized facilities while controlling all aspects of product development and brand management.

The business model emphasizes direct-to-consumer sales through its website, allowing Rhode to maintain control over pricing, customer experience, and brand messaging. This approach eliminates retail markups and enables the company to invest more in product quality while maintaining competitive pricing.

Rhode's product development process involves collaboration with dermatologists, formulation chemists, and skincare experts. The company prioritizes ingredient efficacy and safety, avoiding unnecessary additives and focusing on active ingredients that deliver visible results. All products undergo rigorous testing and formulation refinement before launch.

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Competitors to Rhode

No competing brands found in the same categories. This could be because Rhodeoperates in unique market segments or we're still building our competitor database.

Rhode Brand Portfolio Overview

Rhode maintains a diverse portfolio of 1 brands across multiple industries. This comprehensive brand portfolio demonstrates the company's market presence and strategic business units.

Brand Portfolio by Industry:

  • Beauty & Personal Care: 1 brands

For consumers and researchers interested in corporate ownership structures, understanding which brands are owned by Rhodeprovides valuable insights into market dynamics, product relationships, and corporate strategy.

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Company Details

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Last updated: March 11, 2026