All Brands Owned by Pop Mart International Group Limited

What does Pop Mart own?
Pop Mart owns and operates a portfolio of over 10 IP character lines including THE MONSTERS (Labubu), Molly, Skullpanda, Dimoo, Pucky, Hirono, Nyota, Zsiga, and CRYBABY. The company operates over 400 retail stores and 2,000 vending machines across more than 30 countries. It also owns and operates the Pop Land theme park in Beijing, which opened in September 2024. Some IPs are fully owned by Pop Mart, while others are licensed from external artists through exclusive commercial agreements.

Is Pop Mart publicly traded?
Yes, Pop Mart is publicly traded on the Hong Kong Stock Exchange under the ticker symbol 9992.HK. The company completed its IPO in December 2020, raising approximately HKD 5.25 billion ($676 million) at HKD 38.30 per share. The IPO valued the company at approximately HKD 48 billion at the offering. The company's market capitalization exceeded HKD 200 billion in early 2025, driven by the Labubu phenomenon and strong financial results.

Who founded Pop Mart?
Pop Mart was founded in 2010 by Wang Ning in Beijing, China. Wang, a former bookstore employee, opened a small retail store near Zhongguancun, Beijing's technology district, selling miscellaneous lifestyle products and imported designer toys. In 2014, he pivoted the business to focus exclusively on designer toys and collectibles. Wang remains the largest individual shareholder and serves as Chairman and CEO.

Where is Pop Mart headquartered?
Pop Mart is headquartered in Beijing, China. The company's corporate offices are in Beijing, where it manages IP development, product design, marketing, and global retail operations. The company is incorporated in the Cayman Islands for corporate purposes, with its primary operating subsidiary in Beijing. Manufacturing is conducted through contract manufacturers in China and Vietnam.

How many brands does Pop Mart own?
Pop Mart operates over 10 IP character lines, including THE MONSTERS (Labubu), Molly, Skullpanda, Dimoo, Pucky, Hirono, Nyota, Zsiga, and CRYBABY. Some of these IPs are fully owned by Pop Mart, while others are based on characters created by external artists with whom Pop Mart has exclusive commercial licensing agreements. All products are sold under the Pop Mart corporate brand, with individual IP lines serving as product categories.

Who owns Pop Mart?
Pop Mart is owned by its public shareholders. Founder Wang Ning is the largest individual shareholder, holding approximately 48% of the company's shares as of early 2025. Other major shareholders include institutional investors such as BlackRock, Capital Group, and various Asian investment funds. No single institutional investor exercises controlling interest. Wang Ning maintains control through his majority shareholding.

What is Pop Mart's revenue?
Pop Mart reported revenue of CNY 13.04 billion for FY2024, a 106.9% increase from CNY 6.3 billion in FY2023. Net profit for FY2024 was CNY 3.1 billion, up from CNY 1.06 billion in FY2023. In H1 2025, the company reported revenue of CNY 8.5 billion, representing 118% year-over-year growth. Overseas revenue has been growing faster than domestic revenue, driven by the global Labubu phenomenon and new international store openings.

What is Labubu?
Labubu is a character from THE MONSTERS IP line, created by Belgian-Chinese artist Kasing Lung and inspired by Nordic mythology. Labubu is a small furry monster with pointed ears and a mischievous expression. The character became a global viral phenomenon in 2024-2025 after being endorsed by celebrities including Blackpink's Lisa. Labubu plush keychains, priced at approximately $15-25, sold out worldwide and traded at significant premiums on secondary markets. THE MONSTERS became Pop Mart's largest revenue contributor in FY2024.