
Planet Fitness owns 0 brands in our database. Browse the complete portfolio of Planet Fitness subsidiaries and brands across various industries.
Company Type
public
Headquarters
Hampton, New Hampshire, USA
Brand Portfolio
0 brands
Stock
NYSE: PLNT
No brands found in our database.
Planet Fitness operates as a fitness franchisor with a distinctive business model focused on affordable, accessible fitness for casual gym users. The company's "Judgement Free Zone" philosophy creates a welcoming environment for first-time gym users and those intimidated by traditional fitness centers.
The company generates revenue through multiple streams:
- Franchise Fees: Initial fees and ongoing royalties from franchise operators
- Membership Fees: Both corporate-owned and franchise location memberships
- Equipment Sales: Fitness equipment sold to franchisees for gym setup
- Ancillary Revenue: Personal training, tanning, and other services
Planet Fitness maintains a hybrid model with both corporate-owned locations and franchise operations, allowing for controlled expansion while leveraging local market knowledge and investment from franchisees.
No competing brands found in the same categories. This could be because Planet Fitnessoperates in unique market segments or we're still building our competitor database.
Planet Fitness maintains a diverse portfolio of 0 brands across multiple industries. This comprehensive brand portfolio demonstrates the company's market presence and strategic business units.
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