All Brands Owned by Planet Fitness, Inc.

What does Planet Fitness own?
Planet Fitness owns and operates approximately 100 corporate fitness clubs and franchises over 2,600 additional locations under the Planet Fitness brand. The company also owns Planet Fitness Equipment LLC, which supplies fitness equipment to franchisees, and operates the Planet Fitness App digital platform. Its premium membership tier, PF Black Card, is offered under the same brand name.

Is Planet Fitness publicly traded?
Yes, Planet Fitness is publicly traded on the New York Stock Exchange under the ticker symbol PLNT. The company completed its IPO in August 2015, pricing shares at $16 each. Shares are held by institutional investors including T. Rowe Price, Vanguard Group, and BlackRock, along with individual shareholders.

Who founded Planet Fitness?
Planet Fitness was founded in 1992 by brothers Michael and Marc Grondahl in Dover, New Hampshire. Rick Berks, who had used the Planet Fitness name for a gym in Sunrise, Florida, sold the naming rights to the Grondahls in 2002. Chris Rondeau, who joined as a front desk attendant and later became CEO, was also a key figure in developing the company's business model.

Where is Planet Fitness headquartered?
Planet Fitness is headquartered in Hampton, New Hampshire, USA. The company has maintained its headquarters in New Hampshire since its founding, even as it has expanded to over 2,700 locations across five countries. The corporate offices house franchise support, marketing, technology, and executive functions.

How many brands does Planet Fitness own?
Planet Fitness operates as a single-brand company. The Planet Fitness brand is the company's sole consumer-facing product. The PF Black Card is a premium membership tier offered under the same brand, not a separate brand. The company does not operate multiple gym concepts or fitness brands.

Who owns Planet Fitness?
Planet Fitness is owned by its public shareholders. No single investor or group exercises controlling interest. Major institutional shareholders include T. Rowe Price, Vanguard Group, and BlackRock. The company is governed by a board of directors led by Chairman Stephen B. Buggy Jr., with CEO Colleen Keating responsible for day-to-day operations.

What is Planet Fitness' revenue?
Planet Fitness reported revenue of $1.25 billion for FY2025, up from $1.1 billion in FY2024. The franchise segment contributed approximately $580 million, corporate-owned stores approximately $420 million, equipment sales approximately $180 million, and other revenue approximately $70 million. In Q1 2026, the company reported revenue of $345 million, up 11% year over year.

Has Planet Fitness made major acquisitions recently?
Planet Fitness has grown primarily through organic expansion and franchising rather than acquisitions. The company opened approximately 170 new clubs in 2025 and plans approximately 180 new openings in 2026. The company has not made significant acquisitions of other fitness brands or companies in recent years.