
Noon owns 0 brands in our database. Browse the complete portfolio of Noon subsidiaries and brands across various industries.
Company Type
public
Headquarters
Dubai, United Arab Emirates
Brand Portfolio
0 brands
No brands found in our database.
Who owns Noon?
Noon is owned by Mohammad Alabbar, a prominent Emirati businessman, and the Saudi Public Investment Fund (PIF), along with other investors. The company is privately held and not publicly traded.
Is Noon publicly traded?
No, Noon is a privately held company. It is not listed on any stock exchange.
When was Noon founded?
Noon was founded in 2017 by Mohammad Alabbar with backing from the Saudi Public Investment Fund. The company launched its platform in the UAE and Saudi Arabia in late 2017.
What countries does Noon operate in?
Noon operates in the UAE, Saudi Arabia, and Egypt. The company previously had plans for broader regional expansion but has focused on these three core markets.
What is Namshi?
Nameshi is a leading Middle Eastern fashion e-commerce platform that was acquired by Noon in 2021. Namshi operates as a separate brand within the Noon ecosystem, focusing on fashion, footwear, and beauty products.
How does Noon compete with Amazon?
Noon competes with Amazon.ae (Amazon's UAE and Saudi Arabia platform) by emphasizing its regional focus, Arabic-language interface, local seller network, and alignment with Middle Eastern consumer preferences. Noon also benefits from Saudi PIF backing, which provides financial resources for competing with Amazon's well-funded operations.
No competing brands found in the same categories. This could be because Noonoperates in unique market segments or we're still building our competitor database.
Noon maintains a diverse portfolio of 0 brands across multiple industries. This comprehensive brand portfolio demonstrates the company's market presence and strategic business units.
For consumers and researchers interested in corporate ownership structures, understanding which brands are owned by Noonprovides valuable insights into market dynamics, product relationships, and corporate strategy.
From Keurig Dr Pepper's planned split to the Netflix-WBD saga, here is every major brand ownership change and deal in February 2026.
Which industries see the most brand acquisitions? We compared technology, consumer goods, and pharmaceuticals to find out where the most M&A activity happens and why.
Many brands market themselves as American-made. But what does that actually mean when the parent company is foreign, the parts come from overseas, and 'assembled in USA' is not the same as 'made in USA'?