
NHL owns 1 brand in our database. Browse the complete portfolio of NHL subsidiaries and brands across various industries.
Company Type
private
Headquarters
New York City, New York, USA
Brand Portfolio
1 brands
The NHL operates as the governing body for professional ice hockey in North America, overseeing regular season play, postseason championships, and business operations for all 32 member teams. The league generates substantial revenue from broadcasting rights, sponsorship deals, merchandise, and ticket sales.
The NHL has pioneered hockey-specific innovations including overtime rules, video review systems, and advanced player safety protocols. The league also operates the AHL (American Hockey League) as its primary developmental league, providing a pathway for player development.
The NHL has embraced international expansion, establishing partnerships with European hockey leagues and hosting games in international markets. The league has also invested in digital media and technology, including streaming platforms and advanced analytics for player and team performance.
These competing brands operate in the same categories and provide similar products or services. Compare key attributes to understand market positioning and competitive landscape.
| Brand | Parent Company | Country | Founded | Market Position | Primary Market | Gender Target |
|---|---|---|---|---|---|---|
| Kroenke Sports Entertainment | USA | 1979 | Mass Market | North America | All Genders | |
| Madison Square Garden Sports | USA | 1946 | Mass Market | North America | All Genders |

Owned by Kroenke Sports & Entertainment
American professional ice hockey team based in Denver, competing in the National Hockey League (NHL).

Owned by Madison Square Garden Sports
American professional basketball team based in New York, competing in the National Basketball Association (NBA).
Market Positioning: NHL competes with 2 brands in the same categories, ranging from mass market to luxury positioning.
Geographic Distribution: Competitors are headquartered across multiple regions, indicating global competition in this market segment.
Brand Heritage: Competitor brands range from established heritage brands to newer market entrants, with founding years spanning several decades.
NHL maintains a diverse portfolio of 1 brands across multiple industries. This comprehensive brand portfolio demonstrates the company's market presence and strategic business units.
For consumers and researchers interested in corporate ownership structures, understanding which brands are owned by NHLprovides valuable insights into market dynamics, product relationships, and corporate strategy.
From Keurig Dr Pepper's planned split to the Netflix-WBD saga, here is every major brand ownership change and deal in February 2026.
Which industries see the most brand acquisitions? We compared technology, consumer goods, and pharmaceuticals to find out where the most M&A activity happens and why.
Many brands market themselves as American-made. But what does that actually mean when the parent company is foreign, the parts come from overseas, and 'assembled in USA' is not the same as 'made in USA'?