All Brands Owned by Nautilus, Inc.
Nautilus, Inc. owns 1 brand in our database. Browse the complete portfolio of Nautilus, Inc. subsidiaries and brands across various industries.
Company Type
public
Headquarters
Vancouver, Washington, USA
Brand Portfolio
1 brands
Stock
NYSE: NLS
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Complete Brand Portfolio
About Nautilus, Inc.
Who owns Nautilus, Inc.?
Nautilus, Inc. is an independent, publicly traded company listed on NYSE (NLS). The company has no controlling shareholder and is owned by institutional investors, mutual funds, and individual shareholders.
Is Nautilus, Inc. publicly traded?
Yes, Nautilus, Inc. is publicly traded on the New York Stock Exchange under ticker NLS.
What brands does Nautilus own?
Nautilus, Inc. owns the Bowflex, Schwinn, and Nautilus fitness brands, as well as the JRNY digital fitness platform.
What happened to Nautilus after the pandemic?
Nautilus experienced a surge in revenue during the COVID-19 pandemic (approximately $560 million in FY2021) as gym closures drove consumers to purchase home fitness equipment. As gyms reopened, home fitness demand declined sharply, and Nautilus's revenues fell to approximately $191 million in FY2024.
When was Nautilus, Inc. founded?
The corporate entity was founded in 1986 as Direct Focus, Inc. The company acquired the Bowflex brand in 1999, the Nautilus brand in 2001, and the Schwinn Fitness brand in 2002, renaming itself Nautilus, Inc. in 2003.
What is JRNY?
JRNY is Nautilus's digital fitness platform that provides workout content, coaching, and personalized training programs for Bowflex and Nautilus connected fitness equipment. JRNY competes with Peloton's digital platform and iFIT's platform.
Stock Information
Competitors to Nautilus, Inc.
These competing brands operate in the same categories and provide similar products or services. Compare key attributes to understand market positioning and competitive landscape.
| Brand | Parent Company | Country | Founded | Market Position | Primary Market | Gender Target |
|---|---|---|---|---|---|---|
| Amer Sports | Canada | 1989 | Mass Market | Global | Male |
Learn More About Competitors
Competitive Analysis
Market Positioning: Nautilus, Inc. competes with 1 brands in the same categories, ranging from mass market to luxury positioning.
Geographic Distribution: Competitors are headquartered across multiple regions, indicating global competition in this market segment.
Brand Heritage: Competitor brands range from established heritage brands to newer market entrants, with founding years spanning several decades.
Nautilus, Inc. Brand Portfolio Overview
Nautilus, Inc. maintains a diverse portfolio of 1 brands across multiple industries. This comprehensive brand portfolio demonstrates the company's market presence and strategic business units.
Brand Portfolio by Industry:
- Sports: 1 brands
For consumers and researchers interested in corporate ownership structures, understanding which brands are owned by Nautilus, Inc.provides valuable insights into market dynamics, product relationships, and corporate strategy.
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