All Brands Owned by L'Oréal S.A.

L'Oréal delivered a defining year in 2025, surpassing €44 billion in sales and accelerating its digital transformation into a Beauty Tech leader powered by artificial intelligence, e-commerce, and digital innovation. The company's annual results highlight how AI-led efficiency, social commerce, and emerging markets are reshaping growth across the global beauty industry.

Financial Performance: L'Oréal reported 2025 sales of €44.05 billion, representing +4.0% like-for-like growth and +1.3% reported growth. The company achieved record operating margins of 20.2%, up 20 basis points, demonstrating strong profitability despite challenging market conditions. Earnings per share reached €12.71, up 0.4% from the previous year.

AI Transformation: Under CEO Nicolas Hieronimus, L'Oréal has embedded artificial intelligence across its entire business model. Management confirmed that every line of the profit and loss statement now benefits from AI-driven efficiencies. The company credited AI-enabled recurring cost control as a key factor behind the operating margin increase to a record 20.2%.

E-commerce Milestone: Digital commerce reached a major turning point in 2025, with online sales climbing to €13 billion, accounting for 30% of total group revenue for the first time. A decade ago, e-commerce represented only 5% of sales, highlighting the speed of L'Oréal's digital transformation.