Soichiro Honda founded Honda Technical Research Institute in October 1946 in Hamamatsu, Shizuoka, Japan, initially to develop a motorized bicycle attachment for conventional bicycles. Honda Motor Company, Ltd. was formally incorporated in September 1948. Takeo Fujisawa joined as a co-founder and business partner, with Soichiro Honda focusing on engineering and Fujisawa managing business and finance.
Honda's first complete motorcycle, the Dream D-Type, was introduced in 1949. The company grew rapidly through the 1950s, establishing itself as Japan's leading motorcycle manufacturer. Honda entered the US motorcycle market in 1959 with the establishment of American Honda Motor Company, targeting a broader consumer audience with smaller, more accessible motorcycles. The "You Meet the Nicest People on a Honda" advertising campaign, launched in 1963, successfully repositioned motorcycles as mainstream consumer products rather than vehicles associated with outlaw culture.
Honda entered the automobile market in 1963 with the T360 mini truck and S500 sports car. The company's approach to automobile manufacturing was unconventional: Honda developed its own engines rather than purchasing them from established suppliers, and the company's early cars were known for their high-revving, technically sophisticated powertrains.
Honda entered the US automobile market in 1970 with the N600 subcompact. The 1972 Civic, powered by Honda's CVCC (Compound Vortex Controlled Combustion) engine, was one of the first cars to meet the stringent US Clean Air Act emissions standards without a catalytic converter, establishing Honda's reputation for clean engine technology.
Honda established its first US automobile manufacturing plant in Marysville, Ohio in 1982, becoming the first Japanese automaker to manufacture cars in the United States. The Marysville plant produces the Honda Accord, one of the best-selling cars in US history.
The Acura brand was launched in the United States in 1986 as Honda's luxury vehicle division, making Acura the first Japanese luxury automotive brand in the US market, predating Lexus and Infiniti.
Honda entered the commercial aircraft market with the HondaJet, a light business jet developed over more than two decades. The HondaJet entered service in 2015 and became the best-selling light jet in its class by deliveries.
For fiscal year 2025 (ended March 31, 2025), Honda reported consolidated sales revenue of approximately 21.7 trillion yen, selling approximately 3.7 million light vehicles and 20.6 million motorcycles globally.