Who Owns Vinted?
Vinted is an independent Lithuanian company founded in 2008 by Justas Janauskas and Vytautas Ziura. The company operates as a private corporation and is one of Europe's largest secondhand fashion marketplaces, headquartered in Vilnius, Lithuania.
Parent Company
Vinted
Founded
2008
Status
Private
Headquarters
Vilnius, Lithuania
Who Owns Vinted?
- Parent Company: Vinted
- Ownership Type: Private company
- Company Type: Publicly Traded
| Brand | Parent Company | Ownership Type |
|---|---|---|
| Vinted | Vinted | Private company |
History of Vinted
- Founded: 2008
- Founders: Justas Janauskas, Vytautas Ziura
Vinted was founded in 2008 by Justas Janauskas and Milda Mitkute in Vilnius, Lithuania. The idea originated when Mitkute, who was moving apartments, needed to find a way to sell her clothes. She and Janauskas created a simple online platform for buying and selling secondhand clothing, initially targeting Lithuanian users. The platform's simplicity and focus on fashion resonated with users, and Vinted grew rapidly within Lithuania before expanding internationally.
The company expanded to Germany in 2012, which became one of its largest and most important markets. Germany's strong culture of secondhand shopping and environmental consciousness made it a natural fit for Vinted's proposition. The UK, France, and other European markets followed, with Vinted adapting its platform and marketing to local preferences in each country.
Vinted's business model evolved significantly over the years. Initially, the platform charged sellers fees, but in 2019 Vinted made a pivotal decision to remove all seller fees, instead charging buyers a small buyer protection fee. This change dramatically increased the number of listings on the platform, as sellers were no longer deterred by fees, and contributed to explosive growth in active users and transactions.
The company achieved unicorn status (valuation over $1 billion) in 2019 following a funding round led by Insight Partners. By 2021, Vinted's valuation had grown to approximately $4.5 billion following another funding round, making it one of the most valuable technology companies in the Baltic states and one of Europe's leading consumer marketplaces.
Vinted expanded into new categories beyond fashion, including home goods, electronics, and children's items, broadening its appeal and increasing the platform's transaction volume. The company also launched Vinted Go, a logistics service that facilitates shipping between buyers and sellers, adding a new revenue stream and improving the end-to-end user experience.
About Vinted
Vinted is a private Lithuanian technology company specializing in peer-to-peer e-commerce for secondhand goods. The company operates a digital marketplace that connects millions of buyers and sellers across Europe, the United States, and other markets. Vinted's business model focuses on sustainability, affordability, and community-driven commerce.
The company employs thousands of people across its offices in Vilnius, London, Berlin, Paris, Madrid, and New York. Vinted invests heavily in technology, user experience, and trust and safety features to ensure a secure marketplace. The platform has become a significant player in the circular economy movement, promoting sustainable consumption patterns and reducing fashion waste.
Vinted's competitive advantages include its user-friendly platform design, strong community engagement, and commitment to sustainability. The company maintains a focus on operational excellence and continuous innovation in the secondhand marketplace space.
- Founded: 2008
- Headquarters: Vilnius, Lithuania
- Company Type: Publicly Traded
Where Is Vinted Made / Based?
- Headquarters: Vilnius, Lithuania
- Manufacturing / Operations: Lithuania, United Kingdom, Germany, France, Spain, United States
Vinted Ownership: Pros & Cons
Advantages
- +Independent company with founder-driven vision and long-term sustainability focus
- +Significant venture capital backing ensures resources for technology and expansion
- +Commitment to environmental sustainability and circular economy principles
- +User-centric platform design and community-focused approach
- +Strong growth trajectory and market leadership in secondhand fashion
Considerations
- -Private ownership means limited transparency compared to publicly traded companies
- -Venture capital investors may eventually push for exit strategies or profitability pressures
- -Reliance on private funding rounds for expansion and operations
- -Limited access to public market capital compared to larger competitors
- -Potential for future acquisition or IPO affecting company direction
Frequently Asked Questions About Vinted
Competitors to Vinted
No direct competitors found in the same category. This could be because Vintedoperates in a unique market segment or we're still building our competitor database.
Jobs at Vinted
Latest News About Vinted
Related Articles About Vinted
View more articles
Sneaker Brand Ownership: Nike, Adidas, and Beyond
Who owns the biggest sneaker brands? From Nike's Jordan empire to Adidas' Yeezy fallout, explore the complete ownership map of the $131 billion global sneaker market.
Monthly M&A Roundup: February 2026 Brand Ownership Changes
From Keurig Dr Pepper's planned split to the Netflix-WBD saga, here is every major brand ownership change and deal in February 2026.
The Most Acquired Categories: Tech vs CPG vs Pharma
Which industries see the most brand acquisitions? We compared technology, consumer goods, and pharmaceuticals to find out where the most M&A activity happens and why.
People Also Searched
Discover popular brands and companies in the e-commerce-retail category and related searches from other users.
Blinkit
Indian quick commerce platform owned by Zomato, delivering groceries and essentials within minutes across major Indian cities.
Flipkart
Indian e-commerce platform owned by Walmart, offering online retail, electronics, fashion, groceries, and digital services.
Vinted
Lithuanian private technology company operating a peer-to-peer secondhand fashion marketplace across Europe and North America.