Who Owns Red Ribbon?

Red Ribbon was founded in 1979 as a bakery and casual dining concept focused on freshly baked goods and Filipino cuisine. The brand developed a reputation for offering quality baked products and casual dining experiences that appealed to Filipino consumers seeking bakery and restaurant services in one location.

The brand expanded throughout the 1980s and 1990s, establishing itself as a significant player in the bakery and casual dining segment. In 1998, Jollibee Foods acquired Red Ribbon, adding it to its growing portfolio of food service concepts. This acquisition marked Jollibee Foods' strategic expansion into the bakery and casual dining segment.

Under Jollibee Foods ownership, Red Ribbon has continued to innovate with menu offerings while maintaining its focus on baked goods and casual dining. The brand has expanded both domestically and internationally, becoming a leader in the bakery and casual dining segment. Today, Red Ribbon operates over 300 locations globally and serves millions of customers annually.