Who Owns Fielders?

• Parent Company: BlueScope Steel Limited
• Ownership Type: Wholly owned
• Acquisition Year: 2002
• Company Type: Publicly Traded
• Stock Ticker: ASX: BSL

• Founded: 1900
• Founders: William Fielder
• Acquired by BlueScope Steel Limited: 2002

• Founded: 2002
• Headquarters: Melbourne, Victoria, Australia
• Company Type: Publicly Traded
• Stock: ASX: BSL
• Revenue: approximately AUD 18.6 billion (FY2025)
• Employees: Approximately 16,000

Visit BlueScope Steel Limited website

• Headquarters: Adelaide, South Australia, Australia
• Manufacturing / Operations: South Australia, Victoria, New South Wales

Fielders operates within BlueScope Steel's comprehensive sustainability framework, which emphasizes steel's role in the circular economy and the company's commitment to climate action and responsible manufacturing practices.

Steel Circular Economy Leadership: Fielders benefits from steel's inherent sustainability advantages as a material that is 100% recyclable without loss of quality and can be infinitely recycled. Steel is central to circular economy principles, where resources and materials are kept in use for as long as possible. Fielders products contribute to this circularity through their durability, recyclability, and potential for reuse without reprocessing in certain applications.

Climate Action and Carbon Reduction: As part of BlueScope Steel's climate strategy, Fielders is committed to reducing the embodied carbon of its products. BlueScope recognizes that steelmaking is emissions-intensive and has implemented comprehensive climate action plans. The company publicly reports its sustainability performance, including greenhouse gas emissions, in its Annual Sustainability Report and Climate Action Report, demonstrating transparency in environmental impact management.

Environmental Product Declarations: Fielders products are supported by Environmental Product Declarations (EPDs) that provide transparent information about the environmental impact of the products throughout their lifecycle. These EPDs are recognized by rating tools including Green Star and IS Rating, helping architects, builders, and developers make informed decisions about the environmental performance of building materials.

Responsible Sourcing and Supply Chain: Fielders operates under BlueScope's responsible sourcing and supply chain sustainability initiatives. The company maintains comprehensive supply chain ethics programs that address environmental compliance, social responsibility, and sustainable procurement practices throughout its operations and supplier relationships.

Third-Party Certifications: Fielders products and operations are recognized by third-party programs and credentials that validate their environmental and social performance. These certifications support the brand's position in sustainable construction projects and contribute to green building rating systems that prioritize environmentally responsible building materials.

Fielders has established recognition within the Australian construction and design industry through its innovative steel building products and commitment to supporting architectural excellence.

Fielders Made Design Awards: Fielders established the inaugural Fielders Made Design Awards to celebrate exceptional Australian architectural and engineering work that incorporates Fielders steel building products. The awards program is open to architects, building designers, and engineers in two categories: Roofing & Walling and Decking, with each category winner receiving a $10,000 cash prize. This initiative demonstrates Fielders' commitment to supporting design innovation and recognizing excellence in steel construction applications.

Industry Recognition for Innovation: Fielders products, including the ARAMAX®, FreeForm™, and Finesse® ranges, are recognized for their innovative contributions to building construction. The brand's KingFlor® KF70® structural steel system has been acknowledged for its ability to reduce building structural weight by approximately 40%, enabling faster construction programs and eliminating propping costs in various projects.

Construction Industry Achievement: Fielders' contributions to the Australian construction industry have been recognized through project-specific achievements where Fielders products have enabled innovative design solutions and construction efficiencies. The brand's products have been featured in award-winning projects that demonstrate the versatility and performance advantages of steel building systems.

Professional Community Engagement: Fielders maintains strong engagement with the professional design and construction community through its participation in industry events, educational programs, and collaborative initiatives with architects, engineers, and builders. The brand's LinkedIn presence with over 2,700 followers reflects its position as a respected industry leader and partner of choice across core heartland communities.

Regional Market Leadership: Fielders is recognized as the supplier of choice to local, regional, and national construction projects, maintaining a respected position built on its South Australian heritage and expanded national presence. The brand's consistent performance and product reliability have earned it sustained recognition within the Australian building products sector.

Fielders maintains a strong safety record with no major product recalls or significant controversies reported in the Australian market, reflecting the brand's commitment to quality and compliance in the building products sector.

Product Safety Record: Fielders has maintained a clean operational record regarding product safety and recalls. A search of Australian product safety databases, including the ACCC Product Safety recall database and state-level product safety authorities, reveals no recalls or safety notices specifically related to Fielders building products. This clean record reflects the brand's adherence to Australian building standards and safety regulations.

Regulatory Compliance: Fielders operates in compliance with Australian building codes and standards, ensuring that all products meet the stringent requirements for construction materials in the Australian market. The brand's products are subject to regular quality control processes and testing to maintain compliance with building regulations and safety standards.

Industry Reputation: Fielders has maintained a positive reputation within the Australian construction industry without significant controversies related to product performance, environmental practices, or business conduct. The brand's long-standing presence in the market since 1900 and its acquisition by BlueScope Steel in 2002 have not been associated with major operational or ethical controversies.

Environmental Impact Management: While steel manufacturing has environmental considerations, Fielders operates under BlueScope Steel's comprehensive environmental management systems and climate action commitments. The company's transparent reporting on sustainability performance and climate action demonstrates proactive management of environmental impacts rather than controversy avoidance.

Supply Chain Ethics: Fielders benefits from BlueScope Steel's responsible sourcing programs and supply chain ethics initiatives, which address potential concerns related to raw material sourcing and labor practices. The absence of supply chain controversies reflects the effectiveness of these programs in maintaining ethical business practices throughout the supply chain.