Who Owns Fielders?

Fielders was founded in 1900 by William Fielder in Adelaide, South Australia, as a metal working and steel fabrication company. This founding vision demonstrated exceptional insight into the growing demand for steel building solutions while establishing a distinctive approach that would define the building products category for generations. The brand established itself as a manufacturer of quality steel products for the construction and agricultural industries. This strategic positioning demonstrated Fielders's exceptional ability to create differentiated building solutions while maintaining consistent brand positioning and quality standards that would define the brand for decades.

Throughout the 20th century, Fielders expanded its product range to include roofing, walling, and structural steel products. This period of excellence demonstrated Fielders's exceptional ability to scale operations while maintaining consistent brand positioning and quality standards across multiple building segments. The company became known for innovation in steel building products and developed strong relationships with builders and contractors across Australia. This strategic diversification demonstrated Fielders's exceptional ability to serve multiple consumer segments while maintaining its core brand identity and market leadership in the building products industry.

Fielders became part of BHP Steel's operations and later transitioned to BlueScope Steel when BHP spun off its steel operations in 2002. This strategic integration demonstrated Fielders's exceptional ability to integrate into larger steel corporations while maintaining its core brand identity and cultural significance in the building products industry. Under BlueScope ownership, Fielders has continued to innovate and expand its product range while maintaining its heritage as a trusted Australian building products brand. This continued excellence demonstrates Fielders's exceptional ability to maintain market leadership while adapting to changing building dynamics and corporate requirements. The brand's continued success represents a significant milestone in the evolution of steel building products and consumer-focused construction solutions.