Who Owns Fielders?

Fielders was founded in 1900 by William Fielder in Adelaide, South Australia. The company began as a metalworking and steel fabrication business serving the local construction and agricultural sectors. Adelaide was experiencing rapid expansion at the turn of the century, driven by population growth and infrastructure development. Fielder identified demand for reliable steel building components and positioned his company to supply roofing, walling, and structural products.

Throughout the first half of the 20th century, Fielders expanded its product range and manufacturing capacity. The company developed relationships with builders, architects, and contractors across South Australia. By the 1950s, Fielders had established itself as a recognized supplier of steel building products, known for quality rollforming and custom profiles.

The company became part of BHP Steel's operations in the latter half of the 20th century. BHP, Australia's largest steelmaker, integrated Fielders into its building products division. This gave Fielders access to BHP's coated steel technologies, including COLORBOND steel and ZINCALUME steel, which became the primary materials for Fielders products. The integration also expanded Fielders' distribution beyond South Australia into Victoria, New South Wales, and other states.

In 2002, BHP spun off its steel manufacturing business as BlueScope Steel Limited. Fielders transferred to the newly independent company along with other building products brands. Under BlueScope ownership, Fielders continued to expand its product range and geographic reach. The brand introduced several innovative product lines, including the KingFlor structural steel decking system, which reduces building structural weight by approximately 40% and eliminates propping costs during construction.

Fielders also developed the Finesse range of architectural cladding profiles, the FreeForm roof and wall system, and the ARAMAX roof and wall system. These product lines target architects and designers working on commercial and residential projects where visual appearance is a priority. The brand established the Fielders Made Design Awards to recognize architectural and engineering work incorporating Fielders steel products, with category winners receiving A$10,000 prizes.

As of 2026, Fielders operates as a trading name of BlueScope Steel Limited. The brand's products are manufactured using 100% Australian-made COLORBOND steel and ZINCALUME steel, rollformed at facilities across Australia. Fielders products are backed by BlueScope material warranties of up to 45 years for roofing and 30 years for walling in residential applications.