Tidal
Music streaming service known for high-fidelity audio quality and artist-owned business model.
Company Type
public
Founded
2014
Headquarters
Oslo, Norway (original), New York City, USA (current)
Employees
100
About Tidal
Tidal is a music streaming service known for high-fidelity audio quality, exclusive content, and artist-friendly business model, currently owned by Block Inc. (formerly Square).
History of Tidal
Tidal's origins trace back to 2010, when Norwegian company Aspiro AB launched WiMP, a music streaming service that became popular in Scandinavian countries. WiMP was notable for offering high-quality audio streaming at a time when most streaming services prioritized catalog size over audio fidelity.
In January 2015, American rapper and entrepreneur Jay-Z (Shawn Carter), through his company Project Panther Ltd., acquired Aspiro AB for approximately $56 million. Jay-Z rebranded WiMP as Tidal and relaunched the service globally with a vision of creating an artist-owned streaming platform that would provide better compensation and creative control for musicians.
Tidal was relaunched in March 2015 with a high-profile press conference in New York City featuring major artists including Madonna, Beyonce, Kanye West, Rihanna, Alicia Keys, Jack White, and others, who announced they were co-owners of the service. The launch generated significant media attention and positioned Tidal as a challenger to Spotify and Apple Music.
Tidal differentiated itself from competitors through its focus on high-fidelity audio quality, offering a HiFi tier with lossless CD-quality audio (16-bit, 44.1 kHz) and a HiFi Plus tier with MQA (Master Quality Authenticated) audio at up to 24-bit, 192 kHz. The service also offered exclusive content including albums, music videos, and live streams from major artists.
Despite the high-profile launch, Tidal faced significant challenges in the competitive music streaming market. The service struggled to grow its subscriber base against the dominant positions of Spotify and Apple Music. The company underwent multiple leadership changes and faced questions about its subscriber numbers and business model.
In 2016, Tidal faced controversy when it was reported that the company had inflated its subscriber numbers. The company denied the allegations, but the controversy damaged its reputation.
In 2017, Sprint (now T-Mobile) acquired a 33% stake in Tidal for approximately $200 million, providing the service with additional capital and a distribution partnership. Sprint offered Tidal as a benefit to its wireless subscribers.
In March 2021, Block Inc. (then Square) announced its acquisition of a majority stake in Tidal for $297 million. The deal included Jay-Z joining Block's board of directors. Jack Dorsey framed the acquisition as part of Block's mission to support creators and artists, with plans to integrate Tidal with Block's Cash App and other services to create new tools for musicians to monetize their work.
Following the Block acquisition, Tidal underwent significant changes. The service simplified its subscription tiers, dropping the distinction between standard and HiFi tiers and offering high-fidelity audio to all subscribers. Tidal also introduced new features for artists, including direct-to-fan payment tools and enhanced analytics.
In 2023, Tidal announced a significant change to its royalty model, introducing a new "user-centric" payment system that allocates a subscriber's payment to the artists they actually listen to, rather than distributing royalties based on total streams across all subscribers. This model was designed to benefit independent and emerging artists who have dedicated fan bases.
Brands Owned by Tidal
Tidal owns 0 brands in our database.
Tidal Ownership: Pros & Cons
Advantages
- +Block Inc. ownership provides financial resources and technological expertise from a publicly traded company
- +High-fidelity audio quality (lossless and MQA) appeals to audiophiles and music enthusiasts
- +Artist-friendly positioning and user-centric royalty model differentiate Tidal from competitors
- +Integration with Block's Cash App and other services creates potential for new creator monetization tools
- +Jay-Z's involvement and artist co-ownership provide credibility with the music industry
Considerations
- -Significantly smaller subscriber base than Spotify, Apple Music, and Amazon Music
- -Apple Music and Amazon Music now offer lossless audio at no additional cost, reducing Tidal's audio quality differentiation
- -History of controversies about subscriber numbers and streaming data manipulation
- -Block's core business is financial technology, creating questions about strategic fit with music streaming
- -Competing against well-funded rivals with much larger user bases and content budgets
Frequently Asked Questions About Tidal
Who owns Tidal?
Tidal is majority-owned by Block Inc. (formerly Square Inc.), an American financial technology company led by Jack Dorsey. Block acquired a majority stake in Tidal in March 2021 for $297 million. Jay-Z and other artist co-owners retained minority stakes. Block is publicly traded on NYSE under ticker SQ.
Is Tidal publicly traded?
No, Tidal itself is not publicly traded as a separate entity. It is a subsidiary of Block Inc. (NYSE: SQ), which is publicly traded. Investors can gain indirect exposure to Tidal through Block shares.
When was Tidal founded?
Tidal's origins trace to 2010, when Norwegian company Aspiro AB launched WiMP. Jay-Z acquired Aspiro and rebranded the service as Tidal in 2015, relaunching it globally as an artist-owned streaming platform.
What makes Tidal different from Spotify?
Tidal differentiates itself through high-fidelity audio quality (lossless and MQA high-resolution audio), its artist-friendly business model (including a user-centric royalty system), and exclusive content from major artists. Tidal's subscriber base is significantly smaller than Spotify's approximately 600 million users.
What is Tidal's user-centric royalty model?
In 2023, Tidal introduced a user-centric payment system that allocates a subscriber's monthly payment to the artists they actually listen to, rather than distributing royalties based on total streams across all subscribers. This model benefits independent and emerging artists with dedicated fan bases.
How much did Block pay for Tidal?
Block Inc. (then Square) acquired a majority stake in Tidal in March 2021 for $297 million. The deal included Jay-Z joining Block's board of directors. Jay-Z and other artist co-owners retained minority stakes in the service.
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