TAL Education Group was founded in August 2003 by Zhang Bangxin as Xueersi (Chinese: xue er si), which means "learning and thinking." Zhang, a recent college graduate, started the company with a small tutoring center in Beijing focused on mathematics for middle school students.
The company grew rapidly in the 2000s, expanding its network of tutoring centers across China. TAL's model focused on small-group classes with standardized curriculum and teaching methods, which allowed the company to scale while maintaining quality.
In October 2010, the company went public on the New York Stock Exchange, raising approximately $120 million. The IPO gave TAL access to capital for further expansion and raised the company's profile internationally.
On August 19, 2013, Xueersi was renamed to TAL Education Group to reflect its broader mission and global aspirations. The name change coincided with the company's expansion beyond mathematics into other subjects and its development of online learning platforms.
Throughout the 2010s, TAL grew to become one of China's largest K-12 education companies, operating thousands of learning centers across China and serving millions of students. The company expanded into online education, launching platforms including Xueersi.com and other digital learning tools.
TAL also made significant investments in educational technology, developing AI-powered tutoring tools and adaptive learning systems. The company acquired and invested in numerous education technology startups.
In July 2021, China's government announced sweeping regulations on for-profit K-12 tutoring companies, effectively banning academic tutoring for school-age children (grades 1-9) during weekends, holidays, and school breaks. The regulations also prohibited foreign investment in K-12 tutoring companies and required existing companies to convert to non-profit status.
The regulatory crackdown devastated TAL's business. The company was forced to shut down or restructure the vast majority of its K-12 academic tutoring operations, which had been its core business. TAL's stock price fell approximately 90% in the months following the announcement.
In response to the regulatory changes, TAL pivoted its business model. The company shifted focus to non-academic enrichment learning (science, arts, sports, programming), which was not prohibited by the regulations. TAL also invested heavily in AI-powered educational technology, including the development of MathGPT, an AI math tutoring tool.
By fiscal year 2024 (ended February 29, 2024), TAL had significantly recovered, reporting net revenues of approximately $1.76 billion, driven by growth in its enrichment learning and educational technology businesses.