Tobias Lutke, a German-born software developer who had moved to Ottawa, Canada, founded Shopify in 2006 with Daniel Weinand and Scott Lake. The company originated from Lutke's frustration with existing e-commerce software when he attempted to build an online store for snowboarding equipment. Finding the available tools inadequate, Lutke built his own e-commerce platform, which he subsequently commercialized as Shopify.
Shopify launched its platform publicly in 2006, initially targeting small businesses and entrepreneurs who needed an accessible, affordable way to sell products online. The company's early growth was driven by the rise of online retail and the increasing accessibility of e-commerce to non-technical users.
In 2009, Shopify launched its App Store, allowing third-party developers to build and sell applications that extend the functionality of the Shopify platform. The App Store became a key element of Shopify's ecosystem strategy, creating a network of developers and service providers that added value to the platform and increased merchant switching costs.
Shopify went public in May 2015, listing on both the New York Stock Exchange and the Toronto Stock Exchange at an initial price of 17 US dollars per share. The IPO raised approximately 131 million US dollars. The listing provided capital for continued investment in the platform and international expansion.
In 2016, Shopify launched Shopify Plus, an enterprise-tier offering targeting larger merchants with higher transaction volumes and more complex requirements. Shopify Plus has become a significant revenue contributor, with major brands and retailers adopting the platform for their e-commerce operations.
In 2019, Shopify launched Shopify Fulfillment Network, a logistics and fulfillment service designed to compete with Amazon's fulfillment capabilities. The service was subsequently rebranded and restructured, with Shopify partnering with Flexport to provide fulfillment services rather than operating its own fulfillment infrastructure.
The COVID-19 pandemic in 2020 dramatically accelerated the adoption of e-commerce, driving a surge in new merchant sign-ups and gross merchandise volume on the Shopify platform. The company's revenue and share price grew significantly during this period, reflecting the broader shift toward online retail.
In 2023, Shopify sold its logistics business to Flexport in exchange for a stake in Flexport, exiting the capital-intensive fulfillment infrastructure business to refocus on its core commerce platform. The company also announced significant workforce reductions as part of a restructuring to improve profitability.
In Q4 2025, Shopify reported revenue of approximately 3.7 billion US dollars, with CEO Tobias Lutke describing the company as building the foundation for agentic commerce through its Universal Commerce Protocol, developed in partnership with Google and supported by major retailers including Wayfair, Etsy, Walmart, and Target.