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NBA logo

NBA

National Basketball Association, the premier professional basketball league in the world, comprising 30 teams and recognized as a global sports and entertainment brand.

Company Type

private

Founded

1946

Headquarters

New York City, New York, USA

Revenue

approximately $14.3 billion (2025-26 season projected)

Primary Market

Global

About NBA

Who owns the NBA?
The NBA is owned collectively by its 30 member team owners through the NBA Board of Governors. Each team is independently owned, but they collectively govern the league. Adam Silver serves as Commissioner, appointed by the team owners. The league operates as a joint venture with revenue from national broadcasting contracts, sponsorship deals, and league-wide initiatives shared among member teams.

Is the NBA publicly traded?
No, the NBA is not publicly traded as a league. Individual teams are privately owned, though some teams have partial public ownership structures. The league itself is a private joint venture of its 30 member teams and does not issue publicly traded securities.

What is the NBA's annual revenue?
The NBA's projected revenue for the 2025-26 season is approximately $14.3 billion, up 12% from the prior season. Basketball-related income for 2025-26 was $11.68 billion. The 30 NBA teams generated $12.25 billion in revenue during the 2024-25 season, or approximately $408 million per club. Revenue ranged from $833 million for the Golden State Warriors to $301 million for the Memphis Grizzlies.

What is the new NBA media rights deal?
In 2024, the NBA signed an 11-year, $76 billion media rights deal beginning with the 2025-26 season. The deal includes Disney/ESPN/ABC (approximately $2.6 billion per year), NBC/Peacock (approximately $2.45 billion per year, returning after a 22-year absence), and Amazon Prime Video (approximately $1.8 billion per year, the NBA's first major streaming-only partner). The deal increased each team's national TV revenue from $103 million to approximately $143 million. Payouts rise roughly 7% per year, reaching $281 million per team by the 2034-35 season.

When was the NBA founded?
The NBA was founded in 1946 as the Basketball Association of America (BAA) and became the NBA in 1949 after merging with the National Basketball League (NBL). Maurice Podoloff served as the first commissioner. The league has grown from a struggling domestic organization into a global brand with games broadcast in more than 200 countries.

Who is the NBA Commissioner?
Adam Silver has served as NBA Commissioner since February 2014, succeeding David Stern, who held the position for 30 years. Silver's contract has been extended through the 2030 season. Under Silver's leadership, the NBA has expanded its global reach, navigated the COVID-19 pandemic, and signed the landmark $76 billion media rights deal.

What is the NBA salary cap?
The NBA salary cap for the 2026-27 season is $164.96 million, a 6.7% increase from $154.6 million in 2025-26. The early projected salary cap for 2027-28 is $174 million, up 5.5%. The salary cap is directly tied to total league revenue through the collective bargaining agreement, with players receiving approximately 51% of basketball-related income.

How does NBA revenue sharing work?
The NBA's revenue-sharing system transfers money from high-revenue teams to low-revenue teams. For the 2024-25 season, approximately $400 million was transferred to low-revenue teams, funded by high-revenue teams and 50% of luxury tax proceeds. The system helps maintain competitive balance by ensuring that smaller-market teams have sufficient revenue to remain competitive.

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History of NBA

The NBA was founded in 1946 as the Basketball Association of America (BAA), established by a group of arena owners led by Maurice Podoloff and Walter Brown, owner of the Boston Garden. The BAA was created to fill arena dates with professional basketball, competing with the established National Basketball League (NBL).

In 1949, the BAA merged with the NBL to form the National Basketball Association, creating a unified professional basketball league. Maurice Podoloff served as the first commissioner of the merged league.

The early NBA struggled with financial difficulties and limited fan interest. The league gained momentum in the 1950s with the emergence of superstar players like George Mikan of the Minneapolis Lakers, who became the first dominant big man in professional basketball. The introduction of the 24-second shot clock in 1954 transformed the game, increasing scoring and pace of play.

The 1960s brought legendary players including Bill Russell, Wilt Chamberlain, and Oscar Robertson, establishing the NBA as a showcase for the world's best basketball talent. The Boston Celtics, led by Bill Russell, won 11 championships in 13 seasons from 1957 to 1969, establishing one of the greatest dynasties in sports history.

The 1970s saw the emergence of new stars including Kareem Abdul-Jabbar and Julius Erving, but the league faced challenges with declining television ratings and concerns about player conduct. Commissioner Larry O'Brien worked to stabilize the league during this period. The ABA-NBA merger in 1976 brought additional talent into the league, including players like Julius Erving, George Gervin, and Moses Malone.

The 1980s transformed the NBA into a major entertainment product, driven by the rivalry between Larry Bird's Boston Celtics and Magic Johnson's Los Angeles Lakers. Commissioner David Stern, who took office in 1984, was instrumental in marketing the league's stars and expanding its television presence. The NBA's partnership with Nike and the introduction of the Air Jordan brand in 1984 created a new model for sports marketing.

The 1990s saw Michael Jordan and the Chicago Bulls become global icons, winning six championships and propelling the NBA to unprecedented international popularity. Jordan's global appeal helped establish the NBA as a truly international brand.

David Stern served as Commissioner from 1984 to 2014, overseeing the NBA's transformation from a struggling league into one of the world's most valuable sports properties. During his tenure, the NBA's revenue grew from approximately $165 million to approximately $5 billion annually. Stern also oversaw the creation of the WNBA in 1996 and the expansion of the league into Canada with the Toronto Raptors and Vancouver Grizzlies.

Adam Silver became Commissioner in February 2014, succeeding David Stern. Silver has continued the NBA's global expansion, embraced social justice initiatives by players, and navigated the league through the COVID-19 pandemic, which required the creation of a bubble environment in Orlando, Florida, to complete the 2019-20 season.

In 2024, the NBA signed a landmark 11-year media rights deal worth approximately $76 billion, beginning with the 2025-26 season. The deal includes agreements with Disney/ESPN/ABC (continuing their long-standing relationship at approximately $2.6 billion per year), NBC/Peacock (returning to NBA broadcasting after a 22-year absence at approximately $2.45 billion per year), and Amazon Prime Video (marking the NBA's first major streaming-only broadcast partner at approximately $1.8 billion per year). The deal represented a dramatic increase from the previous $24 billion, nine-year deal with ESPN/ABC and TNT.

The 2025-26 season, the first under the new media deal, delivered a seven-year ratings high. The New York Knicks won the 2026 NBA title, a ratings boon compared to the small-market 2025 NBA Finals matchup between the Oklahoma City Thunder and Indiana Pacers. However, revenue came in lower than some prior outlooks due largely to the struggling regional sports network business.

Controversy, Regulation & Public Scrutiny

The NBA has faced several significant controversies in recent years.

In October 2019, Houston Rockets general manager Daryl Morey tweeted support for pro-democracy protesters in Hong Kong, triggering a major diplomatic and commercial crisis with China. The NBA's Chinese broadcast partners suspended NBA broadcasts, and the league faced criticism from both those who felt it should have supported Morey's free speech and those who felt it should have been more conciliatory toward China. The incident highlighted the tensions between the NBA's commercial interests in China and its stated values.

The NBA has been a leader among professional sports leagues in allowing players to express political and social views, including allowing players to wear social justice messages on their jerseys during the 2019-20 season and supporting the Black Lives Matter movement. This stance has been praised by some and criticized by others who prefer sports to remain separate from politics.

The league has faced scrutiny related to player health and safety, particularly regarding the management of player injuries and the physical demands of the NBA schedule. Load management, the practice of players resting during regular season games, has created tension with fans and broadcast partners who expect star players to be available for nationally televised games.

The NBA's gambling partnerships, including a deal with FanDuel, have drawn scrutiny as sports betting becomes more widespread. Critics have raised concerns about the integrity of the game and the potential for conflicts of interest when leagues partner with gambling companies.

Brands Owned by NBA

NBA owns 0 brands in our database. Explore the ownership tree below — click categories to expand and see individual brands.

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Frequently Asked Questions About NBA

Who owns the NBA?

The NBA is owned collectively by its 30 member team owners through the NBA Board of Governors. Each team is independently owned, but they collectively govern the league. Adam Silver serves as Commissioner, appointed by the team owners. The league operates as a joint venture with revenue from national broadcasting contracts, sponsorship deals, and league-wide initiatives shared among member teams.

Is the NBA publicly traded?

No, the NBA is not publicly traded as a league. Individual teams are privately owned, though some teams have partial public ownership structures. The league itself is a private joint venture of its 30 member teams and does not issue publicly traded securities.

What is the NBA's annual revenue?

The NBA's projected revenue for the 2025-26 season is approximately $14.3 billion, up 12% from the prior season. Basketball-related income for 2025-26 was $11.68 billion. The 30 NBA teams generated $12.25 billion in revenue during the 2024-25 season, or approximately $408 million per club. Revenue ranged from $833 million for the Golden State Warriors to $301 million for the Memphis Grizzlies.

What is the new NBA media rights deal?

In 2024, the NBA signed an 11-year, $76 billion media rights deal beginning with the 2025-26 season. The deal includes Disney/ESPN/ABC (approximately $2.6 billion per year), NBC/Peacock (approximately $2.45 billion per year, returning after a 22-year absence), and Amazon Prime Video (approximately $1.8 billion per year, the NBA's first major streaming-only partner). The deal increased each team's national TV revenue from $103 million to approximately $143 million. Payouts rise roughly 7% per year, reaching $281 million per team by the 2034-35 season.

When was the NBA founded?

The NBA was founded in 1946 as the Basketball Association of America (BAA) and became the NBA in 1949 after merging with the National Basketball League (NBL). Maurice Podoloff served as the first commissioner. The league has grown from a struggling domestic organization into a global brand with games broadcast in more than 200 countries.

Who is the NBA Commissioner?

Adam Silver has served as NBA Commissioner since February 2014, succeeding David Stern, who held the position for 30 years. Silver's contract has been extended through the 2030 season. Under Silver's leadership, the NBA has expanded its global reach, navigated the COVID-19 pandemic, and signed the landmark $76 billion media rights deal.

What is the NBA salary cap?

The NBA salary cap for the 2026-27 season is $164.96 million, a 6.7% increase from $154.6 million in 2025-26. The early projected salary cap for 2027-28 is $174 million, up 5.5%. The salary cap is directly tied to total league revenue through the collective bargaining agreement, with players receiving approximately 51% of basketball-related income.

How does NBA revenue sharing work?

The NBA's revenue-sharing system transfers money from high-revenue teams to low-revenue teams. For the 2024-25 season, approximately $400 million was transferred to low-revenue teams, funded by high-revenue teams and 50% of luxury tax proceeds. The system helps maintain competitive balance by ensuring that smaller-market teams have sufficient revenue to remain competitive.

Sources & Further Reading

  • Sportico: NBA Revenue Projected to Hit $14.3 Billion During 2025-26 Season -
  • Sportico: NBA Salary Cap Struggles: Teams Don't Have the Money They Expected -
  • Sportico: NBA's Broadcast-Friendly Rights Reset Leads to 7-Year Ratings High -
  • Sports Business Journal: New NBA Media Rights Money Is In, But Impact Not in Plain Sight -
  • Sportico: NBA Players, Owners to Split $580M in Escrow at a 45%-55% Ratio -
  • Wikidata: National Basketball Association -

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Last reviewed: August 7, 2026 · Reviewed by Who Brands Editorial Team