Gerard Adriaan Heineken was born in Amsterdam in 1841. In 1864, at the age of 22, he purchased the De Hooiberg (The Haystack) brewery in Amsterdam, one of the oldest breweries in the city, using funds provided by his mother. Gerard Heineken's vision was to produce a consistent, high-quality lager beer that could compete with the imported German and Czech lagers that were gaining popularity among Dutch consumers.
In 1873, Heineken hired Dr. Elion, a student of Louis Pasteur, to develop a proprietary yeast strain for the brewery. The resulting yeast, known as Heineken A-yeast, became the foundation of the Heineken lager's distinctive flavor profile and is still used in Heineken's production today. This early investment in brewing science established Heineken's reputation for quality and consistency.
Gerard Adriaan Heineken died in 1893, and his son Henry Pierre Heineken took over the company. Under Henry Pierre's leadership, Heineken expanded its export business significantly. By 1914, Heineken was exporting beer to the United States, the Dutch East Indies, and other markets.
Heineken was among the first European breweries to export beer to the United States following the end of Prohibition in 1933. The company established a strong position in the US premium import beer market that it has maintained for decades. Heineken became the best-selling imported beer in the United States, a position it held for many years.
In 1968, Heineken acquired the Amstel Brewery, adding the Amstel lager brand to its portfolio. Amstel became Heineken's second major international brand and is now sold in more than 90 countries.
Throughout the 1970s, 1980s, and 1990s, Heineken pursued an aggressive international expansion strategy, acquiring breweries and beer brands across Europe, Africa, Asia, and the Americas. Key acquisitions during this period included the purchase of significant stakes in breweries in Nigeria, Egypt, and other African markets, establishing Heineken as the leading international brewer on the continent.
In 2010, Heineken acquired the beer operations of FEMSA, the Mexican beverage company, for approximately 5.3 billion euros. The acquisition gave Heineken control of the Sol, Tecate, and Dos Equis brands in Mexico and significantly expanded its presence in Latin America.
In 2012, Heineken acquired Asia Pacific Breweries, the Singapore-based brewer that produces Tiger Beer, for approximately 4.1 billion Singapore dollars. The acquisition strengthened Heineken's position in Southeast Asia and gave it control of one of the region's most recognized beer brands.
In 2019, Heineken acquired a 40% stake in China Resources Beer, the largest brewer in China by volume, for approximately 2.4 billion euros. This partnership gave Heineken access to China Resources Beer's distribution network and production capacity in the world's largest beer market.
In 2025, Heineken completed the acquisition of FIFCO's beverage and retail businesses in Central America, described by the company as its largest acquisition in more than a decade. The acquisition was expected to be immediately accretive to earnings per share. Heineken also announced plans to reduce 5,000 to 6,000 roles over the following two years as part of its EverGreen 2030 strategy, which focuses on accelerating growth while improving operational efficiency.