William Randolph Hearst began his media career in 1887 when he took control of the San Francisco Examiner, a newspaper his father George Hearst had acquired to support his political career. The younger Hearst was 23 years old.
Hearst modeled his editorial approach on Joseph Pulitzer's New York World, investing heavily in staff, design, and sensational popular coverage. In 1895, he purchased the New York Morning Journal and launched a direct circulation war with Pulitzer. The competition between the two publishers produced what historians call yellow journalism, sensationalized coverage designed to sell newspapers rather than inform readers. Critics have argued that Hearst's newspapers contributed to public support for the Spanish-American War of 1898 through inflammatory coverage of events in Cuba.
Magazine publishing entered the Hearst portfolio with the acquisition of Cosmopolitan in 1905 for $400,000. Cosmopolitan had been founded in 1886 as a general interest family magazine. Hearst expanded the title and made it a prominent popular publication of the early 20th century. The magazine was reinvented as a women's sexuality and lifestyle title by editor Helen Gurley Brown starting in 1965, a transformation that made it one of the best-selling women's magazines in the world.
Harper's Bazaar, founded in 1867 as the oldest American fashion magazine, was acquired by Hearst in 1913. Good Housekeeping had been acquired in 1911. Esquire was launched in 1933 in partnership with founding editor Arnold Gingrich.
At its peak in the mid-20th century, the Hearst Corporation operated 28 newspapers, 18 magazines, a film company, two wire services, and 11 radio stations. Personal extravagance, including the construction of Hearst Castle in San Simeon, California, and acquisition of European art and antiques at enormous cost, strained the company's finances. During World War II, Hearst was forced to sell properties and cede financial control to a management committee. He died in 1951.
The company passed to a trust controlled by Hearst's five sons and subsequently to professional management. Richard Deems, Frank Bennack, and Cathleen Black served as successive presidents and CEOs in the latter 20th century. Frank Bennack led the company for an extended period from 1979 to 2002 and from 2008 to 2012, overseeing significant portfolio rationalization and the shift toward television and digital assets. Steve Swartz has served as CEO since 2012.
In the 1990s and 2000s, Hearst exited most of its newspaper properties, retaining only the San Francisco Chronicle, Houston Chronicle, and a small number of other regional papers. The company invested in cable television through the A+E Networks joint venture with Disney, which proved highly valuable as cable affiliate fees grew during the 2000s and 2010s.