Who Brands Blog

From Kenvue to Kellanova, major corporations are spinning off iconic brands into independent companies. Learn why, how it works, and what it means for consumers.

Private equity firms now own thousands of consumer brands. Learn how PE reshapes the products you buy, from beauty to food to retail, and what it means.

Many iconic American brands are owned by foreign corporations. From Budweiser to Trader Joe's to Ben & Jerry's, discover which 'American' brands have overseas owners.

AbbVie spent $63 billion on Allergan. Pfizer spent $43 billion on Seagen. Why do pharmaceutical giants keep acquiring smaller companies? The answer lies in the patent cliff.

From McDonald's to KFC to Taco Bell, discover which corporations own the biggest fast food chains and how restaurant ownership shapes what you eat.

The beauty industry has seen more acquisitions in six years than the previous two decades combined. From Estee Lauder to L'Oreal to indie brand buyouts, here is who owns what in beauty.

Direct-to-consumer brands follow a remarkably consistent path from startup to corporate acquisition. Learn the pattern, the prices, and what happens next.