Posts tagged “M And A”

Mars paid 16.9x EBITDA for Kellanova. A small distributor trades at 2.95x SDE. How do buyers actually value brands? Discover how brands are valued before an acquisition. Explore our database.

32% of founders sell because they got distracted. 13% because the business outgrew them. Discover why founders sell their brands to bigger companies and what it means for the brands you love. Explore our database.

Rhode sold for $1B in under 3 years. Gruns sold for $1.2B. What makes startup brands attractive to acquirers? Discover how startup brands attract acquisition interest in 2026. Explore our database.

57% of acquisitions destroy shareholder value. 43% create it. What separates success from failure? Discover when brand acquisitions make and destroy stock value, with real case studies. Explore our database.

Target stocks jump 20-30% when acquired. Acquirer stocks often fall. Why? Discover what happens to a brand's stock price after an acquisition and what it means for investors. Explore our database.

Henkel is buying Olaplex for $1.4 billion. Mars completed its Kellanova acquisition bringing Pringles and Cheez-It under one roof. Saks Global filed for bankruptcy. Here is every significant brand ownership change from January through March 2026.

Q1 2026 delivered record M&A activity worth $1.3 trillion globally. McCormick is buying Unilever's food brands for $45 billion. Henkel bought Olaplex. Mars finished integrating Kellanova. Here are the ten brand deals that defined the first quarter.

Nestlé has divested Lean Cuisine, its US candy portfolio, Gerber Life Insurance, North American water brands, and dozens more. Here is every major brand Nestlé has sold, when, to whom, and why.

Amazon started in a garage. Google started in a Stanford dorm. Inditex started with a single dress shop in A Coruña. Here are 10 brands that grew from startup origins into global conglomerates owning dozens of other brands.

Marvel was bankrupt in 1996. Converse was in bankruptcy in 2001. Hostess disappeared entirely in 2012. Here are 15 brands where acquisition was the difference between survival and permanent closure.

Hulu is owned by three media companies. Sony Ericsson was a joint venture before Sony bought the rest. Joint ventures are one of the most misunderstood ownership structures in corporate branding.

Antitrust regulators have blocked billion-dollar deals, forced brand divestitures, and restructured entire industries. Here is how competition law shapes which brands end up in whose hands.

Instagram kept its name. Motorola lost its name under Google but regained it under Lenovo. The decision to retain or retire a brand name after acquisition is one of the most consequential in corporate strategy.

When Microsoft paid $8.5 billion for LinkedIn and Meta paid $1 billion for Instagram, they were buying brand equity. Here is what brand equity actually means and why corporations pay extraordinary sums to acquire it.

Private equity firms buy brands, restructure them, and sell for multiples of the original price. Here is exactly how the playbook works, with real examples from Reebok to Bumble Bee Foods.

When a company acquires a brand, thousands of employees face uncertainty. Here's what typically happens to staff during M&A integration, why layoffs happen, and which roles are most at risk.

Acquirers spend billions buying brands, then discontinue them. Here's why brand elimination happens, which strategic logic drives it, and what well-known examples reveal about how companies manage their portfolios.

From initial offer to closing day, here is the complete step-by-step process of how one company buys a brand or business, including due diligence, regulatory review, and what happens after the deal closes.

Some brands have been bought and sold more often than houses. From Tropicana to Dr Pepper, these are the consumer brands with the most ownership changes.

From Keurig Dr Pepper's planned split to Capri Holdings selling Versace, here are the latest brand ownership changes happening right now in February 2026.

From Kenvue to Kellanova, major corporations are spinning off iconic brands into independent companies. Learn why, how it works, and what it means for consumers.