Posts tagged “brand-strategy”

Tide and Gain are the two best-selling laundry detergents in America. They compete fiercely on every shelf. But both are made by the same company. Here is why that is not a contradiction.

Tide vs Gain. Dove vs Axe. Budweiser vs Stella. Many rival brands share a parent company. Learn why corporations pit their own brands against each other.

Apple owns both Beats and AirPods. So why does it sell two competing headphone lines? The answer reveals how smart companies use internal competition to dominate a market.