Posts tagged “brand-strategy”

Circuit City, Blockbuster, Borders, Pan Am, and TWA were all acquired or absorbed before disappearing entirely. Here are 25 major brands that did not survive the acquisition process.

Hulu is owned by three media companies. Sony Ericsson was a joint venture before Sony bought the rest. Joint ventures are one of the most misunderstood ownership structures in corporate branding.

Instagram kept its name. Motorola lost its name under Google but regained it under Lenovo. The decision to retain or retire a brand name after acquisition is one of the most consequential in corporate strategy.

Private equity firms buy brands, restructure them, and sell for multiples of the original price. Here is exactly how the playbook works, with real examples from Reebok to Bumble Bee Foods.

After an acquisition, some brands keep their name. Others change entirely. Here's why companies rebrand following ownership changes, what triggers the decision, and what famous rebrands reveal about corporate strategy.

Acquirers spend billions buying brands, then discontinue them. Here's why brand elimination happens, which strategic logic drives it, and what well-known examples reveal about how companies manage their portfolios.

Brand portfolio strategy determines which brands a company owns, how they're positioned, and why. Here's how P&G, Unilever, and LVMH think about the brands they keep, kill, and acquire.

Tide and Gain are the two best-selling laundry detergents in America. They compete fiercely on every shelf. But both are made by the same company. Here is why that is not a contradiction.

Tide vs Gain. Dove vs Axe. Budweiser vs Stella. Many rival brands share a parent company. Learn why corporations pit their own brands against each other.

Apple owns both Beats and AirPods. So why does it sell two competing headphone lines? The answer reveals how smart companies use internal competition to dominate a market.