Posts tagged “brand-history”
7 posts found
The Rise and Fall of Independent Brands: Case Studies in Acquisition, Survival, and Reinvention
Some indie brands sell out and thrive. Others sell out and die. And a few refuse to sell at all. Here are the stories of independent brands that faced the acquisition question.
Brands That Changed Hands 5+ Times: The Most Traded Consumer Brands
Some brands have been bought and sold more often than houses. From Tropicana to Dr Pepper, these are the consumer brands with the most ownership changes.
How Johnson & Johnson Built Its Portfolio Over 100 Years
From Band-Aids to blockbuster drugs, J&J spent a century building one of healthcare's largest empires. Then it split in two. Now Kenvue is being acquired for $48.7 billion.
The AOL-Time Warner Merger: What Happened to the Brands?
The AOL-Time Warner merger was called the worst deal in history. Twenty-five years later, the brands from that merger are scattered across multiple companies. Here is where they all ended up.
The Fall of Sears: What Happened to Kenmore, Craftsman, and DieHard?
Sears was once America's largest retailer. When it collapsed, its iconic brands were scattered across new owners. Here is where Kenmore, Craftsman, and DieHard ended up.
How GE Sold Off Its Appliance Brands: From American Icon to Chinese Ownership
GE was once synonymous with American appliances. Then it sold the entire division to China's Haier for $5.4 billion. Here is the full story of how GE dismantled itself.
The History of Kraft: Splits, Mergers, and Heinz
From a Chicago cheese business to a global food giant to a planned 2026 breakup, the Kraft brand has been merged, split, and restructured more than almost any consumer brand.